Harper’s Bazaar UK – Can you tell us a little bit about Shop Small and the role you play in helping small businesses? I’m supporting Amex’s Shop Small campaign to encourage people to ‘shop small’ in the lead-up to Christmas in particular. And helping to shine a light on some my favourite independent shops.
Why do you think Small Business Saturday is such an important cause to support? I think it’s important to encourage the creativity and individualism that small shops offer. I love to spend my Saturdays stumbling across a new independent store and finding an upcoming designer to offer something new for the home or for an individual gift. Also, the personal customer service, in your local coffee shop for example. I think variety and individualism is the key and one of things I adore so much about living in London.
How would you encourage people to support small businesses in their everyday lives? It’s all about discovery, and finding those smaller, one-of-a-kind shops and taking enjoyment from it. It’s simple. I’ve really enjoyed sharing my tips and ‘finds’.